Apples from the southern Tyrol have made a name for themselves all over the world. They are marketed by fruit cooperatives in the South Tyrol and Trentino. These Tyrolean apples are not only enjoyed directly as tasty snacks, but are also processed into juices and concentrates as well as purees and flavourings. VOG Products is a fruit processing company with headquarters in Laives, Italy. The business is founded upon high quality, by focussing on hygiene, discipline and a commitment to setting new standards with regard to quality, service and know-how. Local farmers grow the apples over approximately 28,000 ha of agricultural land, using the latest technologies and production methods to meet the high demands of their customers. After harvesting, the fruit is washed, sorted and pressed. The resulting juice is concentrated with the help of special evaporation systems. After pressing, the juice is pasteurised and then stored in refrigerated warehouses under controlled conditions.